Instagram is one of the social media platform that gained popularity overnight. It has grown into the ultimate platform for sharing photos.
Over 800 million monthly users are active on the site. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given.
There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.
You need to post the right kind of content to stay relevant to current followers while also bringing in new ones.
Everyone these days is using Instagram to stay active on the social media. It is favorite platform till now for marketer. As it is easy to stay updated and follow people with same interests. It is also very secure if you want to private and interact with certain chosen followers. However, most people who want to showcase their work, content, interests, lifestyle and other stuff tend to go public.
Here are powerful Instagram marketing tips that you can use
1. Switch to a business profile ASAP
Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account. It’s easy to switch your current profile to a business account.
Just head to your settings and click on “Switch to Business Profile” to get started.
There are some clear benefits to having a business profile.
For example, followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website.
A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools.
You can also access Instagram analytics tools, called Insights, that provide stats about the impressions and reach of your posts.
Once you’ve unlocked the free perks that come along with a business profile, you need to start using them to track metrics and understand your audience.
2. Engage Audience with Attractive Pictures
Instagram is all about powerful and creative pictures. Followers tend to be attracted to the pictures of a product if they are taken in an innovative way. You need to find an appropriate angle to bring out the best in your shot and add a few other complimentary items with the product. Play with colours and ideas. Think big and new as there are many talented photographers out there showing their work on Instagram.
You can ramp up a simple picture like of laptop by adding a few other things for instance coffee mug, fresh flowers or books etc. But, don’t add too many unnecessary items so that you don’t over shadow the actual product. Product should be the main focus and highlighted throughout. It all depends on the product you are selling and how you want people to relate to it. Be sure to make your own identity by sticking to the same outlook of the pictures as you are representing your brand, thus you need to be consistent.
Try to take good quality images as Instagramers tend to be attracted more towards quality and focus. Make sure there is good lighting where ever you are capturing the moment.
3. Use free Instagram tools
Business profiles on Instagram aren’t all that different from Facebook business profiles.
Through Insights, you can view statistics like impressions, engagement data, and more.
You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.
Insights aren’t just generalized, either. You can get specific insights on posts for the week that show you how many impressions you earned for that time period and what your top posts were.
These free tools are priceless because you can use them to understand exactly how users are interacting with your content.
The more that you know about how users are interacting with your posts, the better you can adjust your content to boost engagement.
One category of posts that is almost always attention-grabbing is product teasers.
4. Create sponsored ads
Instagram ads have become commonplace on the platform. The best part? You can control exactly how much you want to spend on them by setting an ad budget.
You can showcase just one sponsored ad or multiple ads with the carousel feature.
This gives brands the ability to target their audience in a whole new way. Before sponsored posts, only users following your account could see your updates and photos.
Now, brands can promote their photos to anyone that fits their target audience to increase their reach further than ever before.
For sponsored ads, use content that is engaging while also appealing to the target demographic you want to put the ad in front of.
You can turn existing posts into sponsored ads, too, so keep an eye on your top posts.
You can push these high-performing posts out later to potential customers in the form of sponsored ads.
Run multiple posts to different audiences simultaneously for even more engagement. Keep in mind that there are many different forms of sponsored ads that you can post, such as:
- Carousel/Dynamic Ads
- Stories Canvas
Instagram Stories, sponsored or not, are another great way to connect with followers.
5. Come up with an interactive branded hashtag
Hashtags are free and easy way to promote your product on Instagram. Using certain hashtags will help make your profile more discoverable and increase the engagement of audience on your posts. Hence, it is very important to choose hashtags which are related to your product. You can create your own brands hashtag and use it in every post like Nike does. It creates an image for your brand and exclusiveness.
Stay updates on the trending hashtags as they will help you get out there and may increase your viewers. Don’t go overboard with the hashtags as they can crowd up the pictures, stick to five or six constantly. You can also gain followers by starting a hashtag campaign. Ask your followers to post their pictures using your product and a specific hashtag to make the interaction between you and your customers easy. This will also help you get discovered. More people using your hashtags means more popularity for your brand.
You can also repost your client pictures reviewing your product to enhance your brand image in a positive way. People are more attracted towards a brand if it has positive reviews and following.
6. Include a Link on Your Posts or Bio
In order to gain new followers, you need to include a website link in your posts or bio. In this way, customers have somewhere to go and browse through your products. However, there is only one place where link is clickable on Instagram and that is your bio. You can direct your audience from your captions saying that SHOP NOW by clicking at the link in our bio.
This is a direct way to deal with customers and involve them in the process. Your bio should also be interesting enough to hook new followers. Something that represents you and your brand in a unique way. Bio represents what you’re selling thus choose your words carefully. It has a word limit so you need to keep that in mind while writing your bio.
Instagram has dominated the social media world. It’s the go-to place for image sharing, with over 800 million monthly users.
By getting yourself acquainted to the right tools and strategies you can gain number of followers and increase your Instagram presence. These are some of the ways you can increase your audience engagement.
There are various other tools and new ways you can learn to make your Instagram business flourish. Don’t follow what everyone else is doing, be unique. You will engage more audience by giving them something new. But the most important rule of all, follow your heart and have fun while being creative.
You never know what will attract the customers. Create a brand image in a way that you can maintain easily. Don’t complicate things more than they need to be. Simplicity always wins and it is more attractive.
Billions of likes are handed out each day, so you need to do your part to scoop some of them up.
First, switch your profile to an Instagram Business Profile if you haven’t already. This will give you tons of free tools and insights.
Next, start taking advantage of those free tools. Check out your audience’s demographics, like their age or top locations.